Every time an overwhelmed parent (or parent-to-be) thanks us for helping to navigate these complex purchase decisions, it feels so good. We accomplish that by doing a lot of research and product testing to make sure that every product we sell is worth considering. We are in business to make life easier for parents. There are too many to count, but here are two big ones. So we have to make a great case to our customers for why the quality of our selection, our services, the expertise of our staff and our contributions to the community are all important and worth the investment on their part. In this day and age, the internet is a bigger threat to specialty shops than ever before. What are the challenges of owning a specialty shop? I realized that there was an opportunity to create something new, a store that would combine specialty toys and games with baby gear.ĭo you plan on continuing to expand and grow to more stores in the future? Then, the Imaginarium toy store in our neighborhood closed, and I really wanted our community to have a great toy store. I was pregnant with my second child at the time, and spending a good amount of time researching double strollers. I recently had the chance to catch up with one of the owners, Sheri Gurock, who had lots of great things to say about owning a specialty toy and game business. Magic Beans is owned by a husband and wife team that envisioned a retail experience designed for kids. The new Magic Beans store is located in the Prudential Center, one of the most famous (and tallest) buildings in Boston!
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